Brand Identity & E-commerce

Brand identity and e-commerce website design for BRIIT, a men's clothing label designed in London and made in Italy.

The logo reflects the brand's refined aesthetic and understated approach to men's fashion. The distinctive double "II" represents the meeting of two countries — London and Italy — while also referencing the designer's dual nationality and his second career.

The visual identity was carried through to the e-commerce website, creating a cohesive brand presence across print and digital applications.

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identity, ui