Working alongside Shimeba. A startup specialising in indoor navigation in public spaces. Designing a way-finding, realtime navigation app for this iconic 70s complex architecture shopping centre in the heart of Tel Aviv. Upon launch visitor are presented with a map and their location and a search field. They are able to search for a specific shop or a product within the centre. The app creates the shortest route to the destination.
The levels are connected mainly by ramps and slops which created a key problem to determine where a floor ends and a next one starts. This was resolved by slight overlapping and a cut that carries on while moving to the next level. Maps and ui are following the strong, raw magenta, brand colour with its' tonality.
App is available on: