Working alongside Shimeba. A startup specialising in indoor navigation in public spaces. Designing a wayfinding, realtime navigation app for this iconic 70s architecture shopping centre in the heart of Tel Aviv.

Users are presented with a map and their location and a search field. The app creates the shortest route to the destination and walk to the destination in real time..

 

The levels are connected mainly by ramps and slops which created the main challange to determine where a floors end. This was resolved by slight overlapping and a cut that carries on while moving to the next level. Maps and ui are following the strong, raw magenta, brand colours.

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App is available on: