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Working alongside Shimeba. A startup specialising in indoor navigation in public spaces. Designing a way-finding, realtime navigation app for this iconic 70s complex architecture shopping centre in the heart of Tel Aviv. Upon launch visitor are presented with a map and their location and a search field. They are able to search for a specific shop or a product within the centre. The app creates the shortest route to the destination.


The levels are connected mainly by ramps and slops which created a key problem to determine where a floor ends and a next one starts. This was resolved by slight overlapping and a cut that carries on while moving to the next level. Maps and ui are following the strong, raw magenta, brand colour with its' tonality.

App is available on:



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